Good coloured New Balance sneakers are not ever available. Or if they are, they are substantially more expensive than the same shoe and model in a shit colour. You google the shoe model and you see attractive, well dressed people wearing New Balance 620s in a nice black and white. Colours which will match any clothes. But you go to the online store and they only have the model available in fluro orange with a pink “N” logo. Except they do have black and white available in a few of the shitter shoe models, but for nearly double the price of the same shoe in fluro orange. You walk into a shoe store and they exclusively stock fluro coloured New Balance. They offer good prices, too. Always a sale. But always fucking bright yellow and green or some shit. The only pairs I’ve ever owned have been weird colours like maroon. Darker and more subtle, but still annoyingly colourful. If I were to pay the extortionate price for a black pair of New Balance, I might as well just pay for Nike Roshes or Free Runs and actually look cool like everyone else. But I am addicted to the guaranteed comfort of New Balance shoes. Can’t risk that shit on another brand. Plus I get the feeling Nike would give less of a fuck about me than New Balance. They’re too big. I’d be just a number.
New Balance has heart.